Guide for EU
76%
Search on mobile first
3
Clicks to decide
Maps
Where trust starts
In the EU & UK, the patient journey almost always starts the same way: a phone, Google, and a query like "dentist near me" or "dental implants cost". They do not browse directories. They scan three results, open Google Maps, and call the clinic that looks credible in under five seconds.
What Google shows in London and Berlin
The local pack — map + three listings — wins the click. Clinics with a fast website, consistent NAP data, and 4.5+ star reviews appear there. Clinics with only a Facebook page or an outdated WordPress theme from 2016 do not.
If your clinic is not in the top three for "dentist near me", you are invisible to most new patients — regardless of how good your chairside work is.
Why your website is part of local SEO
- Google links your Maps listing to your domain — slow site = lower relevance
- Schema LocalBusiness + MedicalBusiness helps rich results
- Mobile speed (LCP) affects local pack ranking
- Multilingual pages capture cross-border patients in the EU & UK
- HTTPS, contact form, and click-to-call are trust signals