Guide for EU
In the EU & UK, Google Business Profile is often more visible than your website — but the website validates the click. Patients read your stars on Google Maps, then visit your site to confirm prices, see the clinic interior, and book. Broken links or a 2019 template kill the conversion.
The Maps + website loop
- Same clinic name, address, phone on Maps and footer (NAP consistency)
- Website link in GBP points to HTTPS homepage, not Facebook
- Collect reviews after treatment — respond in local language
- Upload real clinic photos — match website gallery
- Post monthly updates (new tech, whitening promo) on GBP
P4P connects your StartSmile launch with Search Console, schema markup, and a checklist for Google Maps — so when patients in London search "dental implants cost", they find one coherent brand.